This is unfortunately (or maybe fortunately for some) my final blog post related to social media in higher education. As a result, I am going to leave you with some best practices for blogging and tweeting that I came across in my own blogging adventure. Let’s start with blogging… In my Social Media Marketing course,… Continue reading Best Practices for Beginning Bloggers
As with everything in life, there are some challenges and risks associated with taking your brand (in this case, your university) social or not taking it social. Forbes has a list of 12 Risks of Adopting Social Media that I believe could be applied to any industry, including higher ed. I pulled out the top choices that I felt… Continue reading Social Media: The Good, the Bad, and the Ugly
In the world of Institutional Advancement (Fundraising/Development and Alumni Relations/Engagement), there are so many different types of social media apps that you could absolutely drive yourself crazy researching them all. I remember a couple years back, our office had a whole week’s worth of demos and presentations from software companies, showing off their latest and… Continue reading Is It True, EverTrue? (Behind the Scenes with Mobile Social Media Apps)
In my previous post (check it out here), we discussed why LinkedIn and Facebook matter to your alma mater. In this post, I’d like to talk more about social media as a whole in the higher education world. What’s everybody doing? It’s pretty safe to assume that everyone really is using social media in higher ed.… Continue reading Social Media in Higher Education: Everybody’s Doing It
As someone who works in the Alumni Office of her (very soon to be!) alma mater, I’ve come to learn that LinkedIn and Facebook are HUGE resources for us, full of more information than you would probably ever want to know. It’s pretty amazing. Let’s discuss… LinkedIn: I dub it as, Facebook: Professional Edition. It is so much… Continue reading Why LinkedIn and Facebook Matter to Your Alma Mater
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